Interpersonal communication, voting behaviour and influence in an election campaign: The 2009 German elections

Autor/innen

  • Moreno Mancosu Collegio Carlo Alberto

DOI:

https://doi.org/10.15203/ozp.1893.vol46iss3

Schlagwörter:

social influence, political behaviour, Germany, longitudinal analysis, fixed-effect models

Abstract

Interpersonal influence—the process by which people change their idea according to the ideas of others—is a crucial mechanism that forges political agreement among citizens. By using data from the 2009 German Longitudinal Election Study short-term campaign panel, it will be tested how this strategy contributes to changing citizens’ ideas in the proximity of the 2009 Bundestag elections in Germany. Results of fixed-effect logistic regression models confirm the findings in previous literature, showing evidences consistent with influence effects. It is also suggested that the social circle of discussants alters the way in which people are influenced. Propensities to change vote choice, in fact, are boosted by the exposure to disagreeable strong ties, such as relatives and spouse/partner.

Autor/innen-Biografie

  • Moreno Mancosu, Collegio Carlo Alberto
    Moreno Mancosu (born in 1985) is post-doctoral fellow in the Department of Culture, Politics and Society at Collegio Carlo Alberto (Moncalieri, Italy). His research mainly focuses on political behaviour, political networks and electoral geography.

Veröffentlicht

2017-11-24

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