Politische Kommunikation in Österreich – Generalverdacht der Inszenierung? Ein Streifzug durch die österreichische Mediendemokratie
DOI:
https://doi.org/10.15203/ozp.899.vol35iss4Keywords:
Inszenierung, politische Kommunikation, Mediendemokratie, politisches MarketingAbstract
Die Darstellung und Vermittlung von Politik, kurz ihre Inszenierung, ist so alt wie die Politik selbst. Die stark ausgeprägten Interdependenzen zwischen politischem und massenmedialem Bereich in der gegenw ärtigen Mediendemokratie haben die möglichst medien- und öffentlichkeitsfreundliche Aufbereitung von Politik nicht nur für politische AkteurInnen zu einer zentralen Notwendigkeit ihrer Arbeit gemacht, sondern die Inszenierung selbst ins Scheinwerferlicht einer durchaus kritischen Diskussion gedrängt: Wird nur mehr inszeniert? Oder herrscht ein Generalverdacht der Inszenierung gegenüber der Politik? Der vorliegende Beitrag versucht anhand von ExpertInneninterviews politische Kommunikation in Österreich unter den Aspekten von Marketing, Meinungsumfragen und Mediendemokratie zu thematisieren; im Mittelpunkt steht die Inszenierung als Begriff und Strategie.Downloads
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