Social Inequalities and the Effects of Incentives on Survey Participation: A Recruitment Experiment

Autor/innen

DOI:

https://doi.org/10.15203/ozp.2393.vol47iss2

Schlagwörter:

Nonresponse, Incentives, Response Rate, Web Survey, Sampling Experiment, Social Exchange Theory

Abstract

Incentives are often discussed in the literature on the topic as a way to increase response rates. In this article, sample composition and item nonresponse are also considered. Using social exchange theory, the concept of social inequality is theoretically linked to the effect of incentives and is empirically tested using data from a recruitment experiment for an online survey in Austria. Since the participants of the Austrian micro-census were used as the selection framework, a detailed analysis of nonresponse is possible. Based on the four different incentives (a brochure, a €2 commemorative coin, a €5 commemorative coin and a €10 voucher), conclusions can be drawn about the different forms incentives take and the values they hold. The results underline the potential of incentives to increase response rates, but at the same time they reveal potential distortion problems.

Autor/innen-Biografie

  • Alexander Seymer, Paris-Lodron-Universität Salzburg

    Alexander Seymer is Senior Lecturer at the Department of Political Science and Sociology, Paris-Lodron-University of Salzburg. His research interests include survey methodology, statistics with a focus on latent variable modelling and the association of personal values and public opinion primarily but not exclusively in the context of welfare states.

Veröffentlicht

2018-10-31

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